In the early evening of the 20th January, 2010, David Butler (CEO of TripleIC) and Alastair Russell of CIO-Connect spoke about the importance of the Chief Information Officer in helping to grow Customer Engagement within their business.
By way of introduction David said “The customer/advocate is the key player in the markets of the future. In the USA Procter & Gamble has launched a company called TREMOR to build networks of advocates. Advocates spread the news by word of mouth. Their commendation is worth its weight in gold.”
“Through social networks, the good news can also be spread through word of mouse. But how are these benign networks built and developed? The process is known as Customer Engagement (CE) - and the CIO has a huge role to play in enabling these for the enterprise.”.
The event was held at the English Speaking Union in Dartmouth Street, London, and was enthusiastically attended, despite the forecast snowfall.
The presentation was followed by a lively syndicate discussion and an even livelier Q & A session.
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